Millennials and Voice Over
As niche as voice over can be — after all, it is the cherry on any production sundae — collectively and artistically, its seen one of the biggest shifts to take place in the entire advertising & marketing world.
Much like our fellow “snowflakes,” us Millennials really aren’t that into being talked at [think, “Buy two burgers and GET ONE FREE!” or “SUNDAY! SUNDAY! SUNDAY!”] — rather, we are so much more likely to listen to an advertiser [or anyone, really] when we’re talked with, instead of at.
That means casual, person-to-person delivery: like someone lowered a boom mic over two friends at a coffee house. Finding ways to keep it:
It might sound a little weird to the untrained ear to hear a slightly sloppier, more colloquial delivery, but it’s all by design. By nature, commercials already interrupt the show. We don’t need to be shouted at, too.
As you can see [hear?], meet us Millennials where we’re at, and we are more than happy to listen. And that’s led to one of the biggest changes in voice over — since Millennials are the largest purchasing demographic in history, that means that [for the time being, anyway] advertising trends are focused squarely on communicating with us.
Unless it’s an AARP commercial. In which case… well, actually, don’t yell at our parents & grandparents either, please. Talk to them the same way you would to us: like people.
Millennial Voice Over: Extra Credit
We’ve put together a small array of what social & media experts believe Millennials do, want, and are. Things like…
If you’d like to read about what actually makes a Millennial, check out our page, “What Is A Millennial?” Bonus points: Oregon Trail makes a cameo.
“Millennial Marketing: Why and How” walks through our spending habits [as a generation, not as Maria & Ian] and offers some tips and tricks for what we collectively seek when making a purchasing decision.
“Millennial Trends in Advertising” details how the advertising industry has changed — in terms of concepts, production, and style, with some fun bits detailing the rise of female voice talent in particular.
“22 Clues You Might Be A Millennial” is a fun, little listicle [in true Millennial fashion] that takes a Buzzfeed-style look at some of the defining traits, habits and memories of the Millennial generation.
And last but not least, “The Millennial Post” is our blog, complete with our “hot takes” on all current Millennial, voice over, and advertising news.